CampConvertWe Filled 2,300 Camp Spots Last Summer
at $11.40 Per Registration.
For 17 camps across 9 states.
Cedar Ridge Creative Arts had 312 open spots and a $4,200 ad budget. They'd spent three seasons boosting posts.
Their Facebook page had 2,800 followers and decent engagement — but boosted posts were reaching parents who'd never consider a 2-week arts residential. We rebuilt from the audience up: custom lookalikes off their past registrant list, a separate campaign for siblings of current campers, and a retargeting stack that hit website visitors with enrollment deadlines.
“We sold out Week 2 before we even opened Week 1 registration. I had to turn families away for the first time in 11 years.”— Margaret Holloway, Director · Cedar Ridge Creative Arts Camp, VT
SunPath Outdoor Camps ran 12 locations with 12 different agencies. Nobody could explain why one property cost $43 per registration and another cost $8.
The franchise operator was flying blind. Each property manager had their own boosted-post strategy and there was no unified attribution model. We consolidated all 12 properties under a single CampConvert account structure — shared creative library, location-specific audiences, and a cross-property dashboard that showed cost-per-registration side by side every Monday morning.
“For the first time I could see exactly which location's ads were working and move budget there the same week. We cut our total ad spend by 61% while filling more spots than the year before.”— Derek Thornton, VP Operations · SunPath Outdoor Camps, IL
This is what your first 30 days looks like.
Week by week, the cost per registration drops as the algorithm learns your audience. Most camps see sell-out velocity by week 3.
| Period | Ad Spend | Impressions | Clicks | Registrations | CPR | ROAS | Status |
|---|---|---|---|---|---|---|---|
| Week 1 · May 5–11 | $420 | 34,200 | 891 | 22 | $19.09 | 2.1× | Warming Up |
| Week 2 · May 12–18 | $480 | 41,800 | 1,140 | 38 | $12.63 | 3.0× | On Target |
| Week 3 · May 19–25 | $510 | 48,300 | 1,320 | 47 | $10.85 | 3.7× | On Target |
| Week 4 · May 26–Jun 1 | $490 | 52,100 | 1,490 | 51 | $9.61 | 4.1× | On Target |
* Sample data representative of a 180-capacity adventure camp. Your results will vary by camp type, geography, and capacity. We report actual numbers — no projections.
Get Your Camp's Ad Plan
Tell us about your camp. We'll build a custom enrollment projection showing exactly what your cost-per-registration could be this season.
The exact audience targeting, creative frameworks, and bidding strategies we use across 17 camps. Download it, run it yourself, or hand it to your agency.